“This movie is worth the sales of 1.5 million Hyundai Sonata sedans.” -Kim Young-sam, Former President of South Korea as cited in Parc, 2016 A scene from Oldboy, my favourite South Korean movie (Source: www.criticalcommons.org) INTRODUCTION The previous quote perfectly depicts how huge the worldwide market for screen industry is. It implies that South Korean government is fully aware that the screen industries,...

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