INTRODUCTION The discourse of innovation is dominated by its implementation in technological landscape which divides the history of innovation into several phases of long waves. Until nowadays, there are 5 types of long waves with their very own characteristics. Eventually, one cycle of the long wave will change to another cycle in a period of 50 years (Schumpeter, 1936; Dosi, 1982; Tylecote, 1992)....

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1. INTRODUCTION The three highest contributing creative industries in the United Kingdom (UK) sectors are (1) publishing; (2) advertising; and (3) television & radio (DCMS, 2011). However, the global creative industry research proves that television sectors produce the highest revenue of all the sectors with the annual total of $ 477 billion in 2013 (EY, 2015). In order to gain sharper insight about...

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